Industry Leaders Share Insights on Real Estate Trends at ET Now Realty Conclave & Awards

At the recent ET Now Realty Conclave & Awards, key industry leaders Sarthak Seth, Senior Vice President and Chief Sales and Marketing Officer at Tata Realty and Infrastructure, Sumesh Mishra, Founder of Lighthouse Proptech, and Rajeeb Dash, Head of Sales and Marketing at Adani Realty, gathered to discuss pivotal trends and innovations shaping the real estate sector in India. The conclave served as a platform for these experts to share invaluable insights on the evolving landscape of real estate, highlighting the importance of technology and innovation in driving growth and sustainability within the industry. Seth emphasized the role of customer-centric strategies in real estate development, noting that understanding buyer preferences and leveraging data analytics is crucial for success in today’s competitive market. He stated, “As the real estate sector becomes increasingly data-driven, companies must adapt to changing consumer demands and harness technology to enhance the buying experience.” Mishra, representing the proptech sector, underscored the transformative impact of digital solutions on property transactions. He pointed out that technology is not just an enabler but a game-changer that can streamline processes, reduce costs, and improve transparency in real estate dealings. “The future of real estate lies in the integration of technology that simplifies transactions and provides a seamless experience for clients,” he stated. Dash provided insights into the importance of sustainable practices in real estate development, noting that consumers are increasingly prioritizing eco-friendly and sustainable properties. He remarked, “Developers must embrace sustainability not just as a trend but as a core principle of their business strategy to meet the expectations of the modern buyer.” The panel also discussed the challenges facing the real estate sector, including regulatory hurdles and the need for better infrastructure to support growth. They agreed that collaboration between government and private entities is essential to create a conducive environment for real estate development. The conclave concluded with a strong message about the future trajectory of the Indian real estate market, which is expected to witness significant growth driven by technological advancements, sustainability initiatives, and a focus on customer experience. The insights shared by these industry leaders at the ET Now Realty Conclave & Awards highlighted the ongoing evolution in the real estate sector and reinforced the necessity for stakeholders to adapt to changing market dynamics to thrive in this competitive landscape. As the real estate market in India continues to evolve, the integration of technology, a commitment to sustainability, and a focus on customer-centric approaches will be critical in shaping the future of the industry. This event not only celebrated the achievements within the sector but also served as a reminder of the collective responsibility that industry leaders hold in steering the real estate market towards a more innovative and sustainable future.